• Backed by the brand equity / credentials of the Coors family, Edge has real beer taste, refreshment and the lowest calories in the category
‒ Brand is top purchase driver for NA beer, with 56% of NA consumers choosing their regular beer brand name when making their non-alcoholic choice

• Coors Edge is “double-brewed” by blending taste profiles of two brews to form one with the refreshing taste of Coors